Mobile apps that are unsuccessful have one thing in common—poor user experience. As mobile apps continue to evolve, it is becoming increasingly important for the user experience to remain top of mind.
A quick scan of the app store proves that there is tons of competition in the app market. Mobile app user experience (UX) is how someone feels while interacting with an app, while usability is more about how effective an app’s design and user-friendliness is. Both are key components of the overall user experience.
Onboarding is an essential part of the user experience that is the first step in making or breaking the success of your app. If a user isn’t onboarded properly, the rate of app abandonment skyrockets. For mobile app onboarding, basic instructions are key. Too much information during the onboarding process can take away from the experience, and leaving some parts of the app for the user to discover boosts retention rates.
Simple Menus & Navigation
There are several technologies used in mobile app development. Designing a mobile app menu is much different than a website’s where the menu bar is usually located at the top of the page. The most important pages must be accessible without any complicated navigation bars and users should automatically know what a button does by what it looks like. Following design patterns can help reduce the learning curve for users and make the mobile experience more intuitive. Dedicated apps should follow platform-specific standards and guidelines for both iOS and Android.
Many think that mobile apps and websites that turn to web app development are the same, but there are several differences. Phone screens are much smaller which can make it a little more difficult for users to view information. This may be a straightforward tip, however, many people forget that mobile apps offer a completely different experience than a website. The most essential information should be presented first, using content to guide the user throughout the app. Users enjoy the interactivity of mobile app design because there is a sense of satisfaction of self-initiated discovery.
Limit User Input
Reducing the amount of effort a user has to input to complete a task is crucial. Adding too many steps will deter the user from continuing the process.
Assure Security & Trustworthiness
Include security badges to guarantee that users’ personal information is safe and secure. If a user feels that their personal information is unsafe, they will avoid entering any credit card or personal information. Ask your users before collecting their data, such as location, and allow them to opt out of targeted advertising.
Making it easy for users to access help and support options is a simple yet overlooked element. There are also other ways for users to receive support, including options relevant in mobile context, such as FAQs and live support.
Listen to User Feedback
It is just as important to continuously gather feedback and improve your product based on that. If you are continuously solving your users’ pain-points, your app’s retention rates will soar as a result.
Technologies used in mobile app development evolve every single day, and building a feature-rich application with the help of a skilled team of developers and designers can take your idea to new heights. The AppBros can help you avoid common mobile app UX pitfalls and build an interaction-rich experience that will continuously drive users back to your app.
Visit https://www.theappbros.com/ to help turn your iOS and Android app dreams into reality.